Popups have long been a powerful tool for engaging visitors, generating leads, and boosting conversions. But creating popups that not only catch attention but also provide value to your visitors is an art. With the right tools, creating stunning popups can be effortless. One of the best tools for WordPress users looking to create compelling popups is Hustle.

In this ultimate guide, we’ll walk you through everything you need to know about creating stunning popups with Hustle—whether you’re a beginner or an experienced user looking to take your popups to the next level.

What is Hustle?

Hustle is a powerful popup and lead-generation plugin for WordPress. It’s designed to help website owners create highly customizable popups, slide-ins, and opt-in forms with ease. Whether you’re looking to capture email addresses, promote special offers, or simply engage your visitors in a creative way, Hustle offers a range of features to make it happen.

Why Should You Use Hustle for Popups?

1. Highly Customizable Designs: Hustle provides a simple drag-and-drop interface that makes it easy to design popups without any coding knowledge.
2. Multiple Display Options: Hustle offers various display triggers such as time delays, scroll depth, exit intent, and more, so you can show your popups when it makes the most sense for your audience.
3. Targeting Capabilities: You can target specific users based on their behavior, like the pages they visit, where they are in the world, or how they interact with your site.
4. Integrations with Major Tools: Hustle integrates seamlessly with a variety of email marketing tools, CRM systems, and more.
5. A/B Testing: Hustle allows you to run A/B tests on your popups, ensuring you get the best results for your campaigns.

Now that you know why Hustle is a great choice for creating stunning popups, let’s dive into how you can use it to its full potential.

Step 1: Install and Activate Hustle

To begin, you’ll need to install and activate the Hustle plugin on your WordPress website. Here’s how:

1. Go to Your WordPress Dashboard.
2. Navigate to Plugins > Add New.
3. Search for “Hustle” in the plugin repository.
4. Click Install Now, then activate the plugin.

Once activated, you’ll see a new “Hustle” menu item in your WordPress dashboard. This is where you’ll manage your popups and opt-ins.

Step 2: Creating a New Popup

Now that Hustle is installed, it’s time to start creating your first popup. Here’s how:

1. Go to Hustle > Popups.
2. Click “Add New Popup”.

You’ll be prompted to choose a template. Hustle provides a variety of pre-designed popup templates, ranging from simple forms to promotional offers and newsletter signups. You can choose one of these templates or start from scratch.

Popup Template Types:

• Email Opt-In Popups: Perfect for capturing email addresses and building your list.
• Promotions or Discount Popups: Great for offering time-sensitive promotions or discounts.
• Exit-Intent Popups: Show when users attempt to leave your site to prevent them from bouncing.
• Content Upgrade Popups: Provide extra content in exchange for the user’s email, like a free ebook or checklist.

Step 3: Customizing Your Popup Design

Once you’ve chosen a template, it’s time to customize the design to suit your brand and message.

1. Use the Drag-and-Drop Editor

Hustle’s drag-and-drop editor makes it incredibly easy to move elements around. You can add or remove form fields, change text, and modify colors with just a few clicks.

2. Design for Mobile Users

A significant portion of website traffic comes from mobile devices, so it’s essential to ensure your popup looks great on mobile screens. Hustle provides an option to preview and adjust the mobile version of your popup, ensuring it looks polished on all devices.

3. Choose Fonts and Colors

Customizing your fonts and colors ensures that your popup aligns with your website’s branding. Hustle offers an intuitive editor where you can select fonts, text sizes, and colors. Make sure to use contrasting colors that draw attention without being too overwhelming.

4. Include Eye-Catching Images and CTAs

Images and well-crafted calls to action (CTAs) can make a popup more compelling. Make sure your CTA button is clear, concise, and action-oriented. Words like “Subscribe Now,” “Get Your Discount,” or “Download Now” are examples of effective CTAs.

Step 4: Set Display Rules and Targeting

To make your popups more effective, you need to control when and where they appear. Hustle allows you to set up multiple display rules and targeting options, such as:

1. Display Triggers

• Time Delays: Show the popup after a certain amount of time on the page.
• Scroll Depth: Trigger the popup when a user scrolls down to a specific part of the page.
• Exit Intent: Display the popup when the user attempts to leave the page.
• On Click: Show a popup when a user clicks a specific element.

2. Targeting Options

• Device Type: Choose whether you want the popup to show only on desktop or mobile.
• Page-Specific Triggers: Display popups only on certain pages or posts of your site.
• Geolocation: Show popups based on the visitor’s geographical location.

These targeting features allow you to deliver the right message to the right audience at the right time.

Step 5: Test and Optimize Your Popup

Once your popup is live, it’s important to test it to make sure it’s performing well. Hustle makes it easy to conduct A/B testing on your popups.

1. Set Up A/B Testing

Create two or more versions of your popup with different designs, headlines, or offers. Hustle will automatically split traffic between the versions to see which one performs best.

2. Monitor Conversion Rates

Track how well your popup is converting through Hustle’s built-in analytics. You can see how many users have interacted with your popup and whether they took the desired action (e.g., signing up for your newsletter, making a purchase, etc.).

Step 6: Advanced Features and Customization

For users who want to take things a step further, Hustle offers a range of advanced features:

• Custom CSS: If you’re comfortable with code, Hustle allows you to add custom CSS for even greater design flexibility.
• Email Integration: Connect Hustle with email marketing services like Mailchimp, ConvertKit, or ActiveCampaign to send collected emails directly to your lists.
• Trigger Multiple Actions: You can trigger multiple actions simultaneously, such as showing a popup when a user clicks a button and also triggering a special offer at the same time.

Step 7: Launch Your Stunning Popup

Once you’re satisfied with your popup’s design, targeting, and functionality, it’s time to go live! Simply hit the “Publish” button, and your popup will start appearing to your visitors based on the rules you’ve set.