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How to Integrate Formidable Forms with MailChimp for Seamless Email Marketing

Formidable Forms and MailChimp integration for seamless email marketing

Plugin Name

Formidable Forms – MailChimp

Licence

GPL - licensed

Price

Free

Email marketing remains one of the most powerful tools for connecting with your audience, building relationships, and growing your business. But what if you could streamline the process of capturing leads and managing your email campaigns with a simple integration? That’s where Formidable Forms and MailChimp come in.

By integrating Formidable Forms with MailChimp, you can automatically add form submissions to your MailChimp email lists, saving you time and ensuring no lead is missed. In this guide, we’ll walk you through the process of integrating these two tools for a seamless email marketing experience.

Why Integrate Formidable Forms with MailChimp?

Before we dive into the steps, let’s talk about why this integration is so beneficial:

  • Automated Lead Capture: Automatically add leads from your website forms to MailChimp without any manual data entry.
  • Time-Saving: The integration eliminates the need to manually import leads into MailChimp.
  • Better Segmentation: You can create specific email lists based on form submissions, allowing you to target your audience more effectively.
  • Increased Conversions: With your leads stored in MailChimp, you can easily send targeted email campaigns that drive conversions.

Now, let’s get into how to integrate Formidable Forms with MailChimp.

Step 1: Install and Activate the Formidable Forms Plugin

The first thing you need to do is ensure that Formidable Forms is installed on your WordPress site. If you haven’t already:

  1. Go to your WordPress dashboard.
  2. Navigate to Plugins > Add New.
  3. Search for “Formidable Forms” in the search bar.
  4. Click Install Now and then Activate once installed.

If you don’t already have a paid plan, you’ll need the Formidable Forms Business or higher version to access the MailChimp integration. If you don’t have it yet, you can easily upgrade via your Formidable Forms account.

Step 2: Install and Activate the MailChimp Add-On

Once you have the Formidable Forms plugin installed, you’ll need the MailChimp Add-On to establish the connection between your forms and MailChimp. Here’s how to add it:

  1. From your WordPress dashboard, go to Formidable > Add-Ons.
  2. Locate the MailChimp Add-On and click Install.
  3. After installation, click Activate to enable it.

Step 3: Connect Formidable Forms to Your MailChimp Account

Now that you have both plugins set up, it’s time to connect your Formidable Forms to MailChimp:

  1. Navigate to Formidable > Global Settings in your WordPress dashboard.
  2. Go to the MailChimp tab.
  3. You’ll see an option to Connect to MailChimp. Click it.
  4. A popup will ask for your MailChimp API key. To get this, log in to your MailChimp account:
    • Go to your Account settings.
    • Click on Extras in the top menu and select API Keys.
    • Copy your API key.
  5. Paste the API key into the provided field in WordPress and click Connect.

Your Formidable Forms is now connected to MailChimp, and you’re ready to integrate forms!

Step 4: Create a Form with MailChimp Integration

Now, let’s create a form that will send submissions directly to your MailChimp list:

  1. Go to Formidable > Forms and click Add New.
  2. Choose the form template or create a custom form from scratch.
  3. Add the necessary fields like Name, Email Address, etc.
  4. Once your form is ready, go to the Settings of the form and select MailChimp under the Actions & Notifications tab.
  5. Under the MailChimp section, select the List that you want to add form submissions to. You can also choose additional options like whether to send a confirmation email, or if you want to tag users based on form entries.
  6. Click Update to save your form.

Step 5: Test the Integration

Before you start using your form, it’s important to test that the integration works properly:

  1. Submit a test entry via the form on your website.
  2. Log in to your MailChimp account and check if the contact is added to the list you selected in the form settings.

If everything works smoothly, congratulations! Your integration is set up and ready to go.

Step 6: Automate Your Email Campaigns with MailChimp

Now that your leads are automatically added to your MailChimp list, you can take full advantage of MailChimp’s powerful features:

  • Automated Email Sequences: Set up a welcome email series to engage new subscribers right away.
  • Segmentation: Create targeted lists based on the data collected from your Formidable Forms. For instance, you could create a segment for subscribers who opted into a specific offer or interest.
  • Analytics: Track the performance of your campaigns and tweak them to improve engagement and conversion rates.

Step 7: Monitor and Optimize

Now that your Formidable Forms and MailChimp integration is up and running, it’s essential to regularly monitor the performance of your email marketing campaigns. Keep an eye on:

  • Open Rates: Are your emails being opened? If not, tweak your subject lines or timing.
  • Click-Through Rates: Are your subscribers clicking through your emails? If not, optimize your content or calls to action.
  • Conversion Rates: Are you achieving your business goals with email marketing? Fine-tune your approach as needed.