Email marketing is one of the most effective ways to build lasting relationships with your audience. With the right tools, you can automate and streamline your email campaigns, growing your business while saving time. One of the best ways to do this is by integrating AWeber—a popular email marketing service—with Gravity Forms, a powerful form builder plugin for WordPress.

In this blog, we’ll walk you through the steps on how to integrate AWeber with Gravity Forms for seamless email marketing. Let’s get started!

What You’ll Need

Before we dive into the integration process, here’s what you’ll need:

• AWeber Account: If you don’t already have an AWeber account, sign up for one here.
• Gravity Forms Plugin: Make sure you have the Gravity Forms plugin installed on your WordPress site. If not, you can download and install it here.
• Gravity Forms AWeber Add-On: This is the essential add-on that allows you to connect your Gravity Forms with your AWeber account.

Once you have these ready, you can move on to the integration process!

Step 1: Install the Gravity Forms AWeber Add-On

1. Log into your WordPress dashboard.
2. Navigate to the Plugins section and click Add New.
3. In the search bar, type in Gravity Forms AWeber Add-On.
4. Install and activate the add-on.

Once activated, you’ll see an AWeber section under Forms > Settings in your WordPress dashboard.

Step 2: Connect Your AWeber Account

Now, you need to connect your AWeber account with Gravity Forms to enable the integration.

1. Go to Forms > Settings in your WordPress dashboard.
2. Click on the AWeber tab that appears in the settings section.
3. You’ll see a button labeled Connect to AWeber. Click on this button.
4. A pop-up window will appear, asking you to log in to your AWeber account. Enter your AWeber login credentials.
5. After logging in, you’ll be prompted to authorize the connection. Click Allow Access.

Once you’ve successfully connected your AWeber account, you’ll be able to select a specific AWeber list to which Gravity Forms submissions will be sent.

Step 3: Configure the Gravity Forms AWeber Settings

After connecting your AWeber account, the next step is to configure the integration settings for your form.

1. Create or Edit a Form: If you haven’t already, create a new form or edit an existing one in Gravity Forms.
2. Go to the Form Settings and click on AWeber.
3. Select the AWeber List you want to connect to your form.
4. Map the form fields to the corresponding AWeber fields (like First Name, Last Name, Email Address). This ensures that the correct information is sent to AWeber.

You can also enable options like Double Opt-In, Send Tags, and Assign a Campaign if needed.

Step 4: Set Up Notifications (Optional)

You can also set up notifications to keep yourself informed about new submissions.

1. Go to Form Settings > Notifications.
2. Create a new notification or edit an existing one.
3. Set the notification recipient to your email address or another team member who needs to be notified when a new form submission is received.

This step is optional, but it can help ensure that you never miss a lead!

Step 5: Test the Integration

Now that everything is set up, it’s time to test the integration and ensure that the process is running smoothly.

1. Submit a test entry through your Gravity Form on your website.
2. Go to your AWeber account and check if the email has been added to the selected list.
3. If everything looks good, you’ve successfully integrated Gravity Forms with AWeber!

Step 6: Automate Your Email Campaigns

Once the integration is in place, you can take advantage of AWeber’s powerful email automation features. Here are a few ideas:

• Welcome Email Series: Set up a welcome series that’s automatically triggered when a user subscribes through your form.
• Follow-Up Emails: Send follow-up emails based on user behavior or time intervals.
• Newsletter: Regularly send out newsletters or product updates to subscribers who signed up through your Gravity Form.

With the Gravity Forms AWeber Add-On, these tasks are automated, saving you time and effort.

Why Integrating AWeber with Gravity Forms Is a Game-Changer

Integrating AWeber with Gravity Forms can transform how you handle your leads and email marketing. Some of the major benefits include:

• Streamlined Workflow: Collect leads directly through your forms and automatically add them to your email lists.
• Increased Efficiency: Automate your email campaigns and follow-ups without having to manually import or export contacts.
• Better Targeting: Send tailored emails based on user inputs and actions.
• Advanced Email Features: Take advantage of AWeber’s email templates, automations, and analytics to enhance your marketing strategy.