Email marketing remains one of the most effective ways to engage with your audience, nurture leads, and drive conversions. But building a high-quality email list requires the right tools and strategies. Enter Elegant Themes Bloom, a powerful WordPress plugin designed to help you create stunning opt-in forms that boost your subscriber count.

In this guide, we’ll walk you through everything you need to know about using Bloom to grow your email list and maximize engagement.

Why Choose Bloom for Email Opt-Ins?

Bloom stands out as a robust email opt-in plugin for WordPress users because of its user-friendly interface, advanced customization options, and seamless integrations with major email marketing services. Here are some key reasons to choose Bloom:

• Multiple Opt-In Form Types – Pop-ups, fly-ins, inline forms, below-content forms, widget area forms, and locked content opt-ins.
• Attractive Design Options – Professionally designed templates and customization settings.
• Advanced Targeting & Triggers – Show opt-ins based on user behavior, time delay, scroll percentage, or after specific interactions.
• Seamless Integration – Works with leading email marketing platforms like Mailchimp, AWeber, ConvertKit, and more.
• A/B Testing – Optimize your forms through built-in split testing.

How to Set Up Bloom for Maximum Conversions

Step 1: Install & Activate Bloom

To get started, you need an Elegant Themes Membership. After downloading Bloom from the Elegant Themes website:

1. Go to your WordPress dashboard.
2. Navigate to Plugins > Add New.
3. Upload the Bloom plugin and activate it.

Step 2: Create Your First Opt-In Form

Once activated, follow these steps to create your first opt-in form:

1. Go to Bloom > Optin Forms.
2. Click on New Optin and choose the opt-in type (e.g., pop-up, fly-in, or inline form).
3. Select your email marketing provider and connect your account.
4. Customize the design and content of your opt-in form.
5. Configure the display settings, such as trigger options and page targeting.
6. Save and publish your form.

Step 3: Customize the Design for Better Engagement

A visually appealing opt-in form increases sign-ups. Bloom offers various customization options:

• Choose from pre-made templates or create your own.
• Adjust colors, fonts, and images to match your branding.
• Add compelling headlines and CTAs to encourage sign-ups.

Step 4: Use Smart Triggers to Capture Leads

Bloom allows you to control when and where your opt-ins appear. Popular trigger options include:

• Time Delay – Show after a set amount of time.
• Scroll Percentage – Display when users scroll a certain percentage of the page.
• After Commenting – Capture engaged users.
• After Purchase – Convert buyers into long-term subscribers.
• Exit Intent – Display before users leave the site.

Step 5: A/B Test Your Opt-In Forms

A/B testing helps you determine which form design and messaging work best. You can test:

• Different headlines
• Various CTA buttons
• Form placements
• Color schemes

Step 6: Monitor Performance & Optimize

Bloom provides in-depth analytics to track conversion rates and optimize performance. Regularly review metrics such as:

• Opt-in views
• Conversion rates
• Best-performing triggers

Pro Tips to Maximize Your Email List Growth with Bloom

• Offer an incentive (e.g., free eBook, discount, exclusive content) to encourage sign-ups.
• Keep forms simple – Ask for only essential information.
• Use high-contrast colors for CTA buttons to make them stand out.
• Avoid intrusive pop-ups – Use exit-intent or time-delayed triggers.
• Regularly update content to keep opt-ins fresh and engaging.